Case Study

Vornado Plaza33

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What began as a temporary, streetscape pop-up experience has become a permanent pedestrian oasis and arts/entertainment venue: Plaza33, located on a now-closed-to-traffic section of West 33rd Street adjacent to hectic Penn Station in NYC. 

Vornado Realty Trust asked productionglue to transform the noisy, congested area from a place commuters flee into an engaging, respite-filled destination. Combining our civic boosterism and design chops, we created a true people’s plaza, tricked out with comfortable seating and planters constructed from Brazilian cumaru teak, free wi-fi, tasty food stands and sculptures by notable artists like Keith Haring. Intriguing free events have kept visitors coming back to delight in live music, dancing, workouts, board gaming and more.


  • Served as project visionaries and builders, overseeing initial construction, site management, and content programming
  • Worked with City officials on traffic and zoning/code solutions 
  • Generated positive press via CBS New York, NY1, Bloomberg
    and Curbed
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