Vornado Plaza33
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What began as a temporary, streetscape pop-up experience has become a permanent pedestrian oasis and arts/entertainment venue: Plaza33, located on a now-closed-to-traffic section of West 33rd Street adjacent to hectic Penn Station in NYC.
Vornado Realty Trust asked productionglue to transform the noisy, congested area from a place commuters flee into an engaging, respite-filled destination. Combining our civic boosterism and design chops, we created a true people’s plaza, tricked out with comfortable seating and planters constructed from Brazilian cumaru teak, free wi-fi, tasty food stands and sculptures by notable artists like Keith Haring. Intriguing free events have kept visitors coming back to delight in live music, dancing, workouts, board gaming and more.
HIGHLIGHTS
- Served as project visionaries and builders, overseeing initial construction, site management, and content programming
- Worked with City officials on traffic and zoning/code solutions
- Generated positive press via CBS New York, NY1, Bloomberg
and Curbed