Tom Ford Beauty at SEPHORiA
Tom Ford Beauty wanted to create a sleek multi-sensory experience at SEPHORiA 2019 held at The Shrine Auditorium and Expo Hall in Los Angeles to introduce their newest intoxicating scent METALLIQUE in a powerful, yet sustainable way. The environment needed to have the luxe modern finishes associated with the brand while achieving maximum efficiencies.
To help them achieve their goals, we crafted the iconic METALLIQUE bottle out of materials that would ensure an extended shelf life, a product that was designed to be reused. This not only maximized the activation’s potential, it ensured cost efficiency and reduced waste.
Experts and influencers entered a space dripping with sensuality and luxe chrome finishes, where large LED screens played alluring graphics that intoxicated audiences. Situated in the center of the activation stood a 10’ tall METALLIQUE bottle that was as bold and powerful as its scent. As guests made their way around the iconic bottle, they came across a mysterious entryway.
Stepping across the threshold and into the bottle there was a cool video feature that triggered a scent dispersion system which pumped the coveted new fragrance into the air, bathing guests in delicate florals and wisps of woodland. This multi-cam video mechanism captured the surprise moment and upon exiting the bottle, a 10-second video clip was generated that instantly transformed the feed into liquid metal, set it to music, and tricked it out with branding ready for social sharing. Most importantly, this luxurious activation was designed to be reused, embracing Tom Ford Beauty’s sustainable mission.