Case Study

Thrillist Best Day of Your Life

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Thrillist wanted guests to have The Best Day of their Life, transforming Industry City into a playground to eat, sip and do. Dining passports were created for a culinary adventure, allowing guests to explore a smorgasbord of tasty morsels and varied libations from NYC’s best eateries. This outdoor party brought together the best of summer for one fabulous day where guests could enjoy a Tiki Bar on the beach, or dive into the Schweppes Ball Pit made for adult fun. 

The White Castle Game Room became an addiction with competitive mini golf, ping pong, and old school arcade games. What better way to spend a summer day then flying through the air on a bungee trampoline towering over Brooklyn? The Best Day of Your Life included live musical performances, cooking classes, tie-dying, wine tastings, and salsa dancing classes. As if the day could not get any better, there was a swoon-worthy sundae bar and a concert by The Shadowboxers.


  • Concert by The Shadowboxers
  • MINI custom-designed mobile car pianos
  • Food Court + Sundae Bar
  • Schweppes Ball Pit 
  • Bungee trampolines
  • Game room with mini-golf, ping pong, and an arcade
  • Thrillist Instagrammable areas
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