Case Study

The Dodo Best Dog Day Ever

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The Dodo, one of the top digital animal platforms on the internet with over 2.1 billion total monthly video views wanted to create a bark worthy event that celebrated man’s best friend. On June 9, 2018, over 1,400 pups and their partners made their way to Brookfield Place for an experiential journey. It may have been one of the cutest events ever held in lower Manhattan, transforming asphalt streets into a bow-wow friendly backyard.

Four-legged friends learned a few new tricks as they competed in obstacle courses led by the dog trainers from Who’s Walking Who. Humans and their pups dove into a brightly colored ball pit and posed for portraits together. Pups cooled off in dog and bone-shaped pools where whimsical splash slo-mos were captured on Galaxy S9 phones. Groomers were on hand offering doggie blowouts and trims, prepping pups for costumed portraits. Doggie celebrities Doug the Pup, Rosenberg the Dog, and Winston the Corgi sniffed out the competition and snapped pictures with guests. Shake Shack created the Pooch-ini, a frozen vanilla custard with a peanut butter swirl dessert fit for both dogs and humans. Guests scored awesome swag including, a branded doggy neck scarf, poop bag dispenser, and a personalized bone-shaped dog tag with their name on it. Best yet, there were three animal rescue shelters on hand to help want-to-be dog owners find a new best friend.

2019 Best Corporate Event Concept-Budget Under $250,000

3K

Waitlist

1,400

Pups + Partners

94%

Reported Positive Experience

36K

Video Views

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