Case Study

The CW Upfront

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With every cable and broadcast network vying for media buyers and advertisers attention during NYC Upfront season, The CW looks to create highly innovative, buzzworthy live experiences to captivate audiences, and amplify their messaging and offerings. For over a decade, we’ve partnered with Valencia Production Partners to raise the bar, producing out-of-this-world Upfront shows for The CW, infused with artistry, creativity, and technical innovation.

Each year, we flawlessly execute ever-bigger ideas, seamlessly weaving eye-popping video with lighting technology to produce jaw-dropping Upfronts. We’ve helped them transform diverse venues including New York City Center, Jazz at Lincoln Center, and even the Theater at Madison Square Garden into the place to be in NYC. These sensational shows are filled with endless surprise and delight moments designed to enthrall, from one-of-a-kind immersive experiences, to a sea of celebrity guests and musical performances by truly covetable bands including The Jonas Brothers, Katy Perry, LMFAO, Fitz & The Tantrums, Of Monsters & Men, Icona Pop, Neon Trees, and Flo Rida. Our electric presentation-meets-party never fails to wow the crowd.

Our stunning, over-the-top Upfronts have helped The CW drive engagement, create anticipation, and rake in those well sought after advertising dollars. These expertly crafted shows have earned praise in venerated publications including Advertising Age, Hollywood Reporter, Variety, AdWeek, Fortune, Deadline, and Broadcasting & Cable.

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