Case Study

Jordan WNBA All-Star Weekend Las Vegas

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Jordan Brand wanted to deliver an epic slam dunk at the 2023 WNBA All-Star Weekend, amplifying the voices of Jordan W athletes, connecting with fearless hoopers, and inspiring high school all-stars with a three-day experience that would ignite their passion, unlock their potential, and elevate the athletes to new heights. They were looking to transform the Mandalay Bay, Las Vegas, into home court, where Stage23 provided the backdrop for a multi-sensory journey of cool, curated experiences designed to excite, stimulate, and evoke powerful conversation.

Guests were transported into an extraordinary Jordan brandscape as they made their way into Stage23. The air crackled with the electrifying narratives of Jordan W athletes, sizzling 3-point hot shot showdowns, and thought-provoking panel discussions that fueled inspiration. To kickstart the courtside revelry, VIP guests were given a sneak-peek behind the curtain at an exclusive Jordan Family preview night where they enjoyed the cool, specially curated activities, vibing out to the tunes spun by DJ Cash.

Guests also indulged in an exclusive one-on-one styling session, curated by the Women’s Collective, where personalized looks showcased the cutting-edge new collection. They seized the opportunity to be the first to shop the latest Jordan x Feature gear and put it to the test. Attendees were in for an exhilarating surprise at the Jumpman Big Show, where choreographers, adorned in iconic Jordan apparel, showcased a rhythmic fusion of sport, form and style. The Jumpman photo booth provided the perfect backdrop for capturing unforgettable moments set to the pulsating beats provided by talented DJs across 3 days.

This immersive journey fueled inspiration, giving the women an opportunity to amplify their voices, instill confidence and foster a legacy in the next generation of high performing athletes to dominate the court.

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