Case Study
Splenda Naturals Truck Tour
Learn More
In the fall of 2017, Extra Crispy partnered with Splenda to promote their new and innovative Splenda Naturals sweetener. productionglue produced and managed a food truck tour that spanned eight cities featuring eight local chefs who each created a signature iced coffee drink sweetened with Splenda Naturals.
Our team scouted and coordinated with existing events and festivals, activating high foot traffic locations to engage consumers. Guests were offered a free signature beverage, product samples, and information about the new healthy option that could be found on their grocery store shelves.
HIGHLIGHTS
- Activations in 8 cities over 6 weekends, utilizing 2 trucks. Cities included Philadelphia, Raleigh, Charlotte, Tampa, Orlando, Austin, Santa Monica, and San Francisco
- Approximately 4,000 samples distributed in total
- productionglue services included location scouting and contracting, food truck production and management, logistics, staffing, catering management, and onsite coordination