Case Study


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We were ecstatic when MDLBEAST asked us to pull off the impossible. They were looking for a team to transform a desert landscape, 40 km outside of Riyadh, into a kick-ass festival grounds that could host the biggest, boldest, music festival the Kingdom of Saudi Arabia has ever seen.

We leaped at the chance and got to work developing the incredibly complex, semi-permanent, festival site plan which included civil engineering and public works projects, stretching across a 5.3 square kilometer area. For over four months our teams were on the ground tackling the unimaginable, building what few dare to dream. It was an epic, all-out, electronic dance music festival featuring over 200 artists, across 4 days on 7 stages. SOUNDSTORM featured an entrancing 4,000-person dance pavilion, an underground four-stage music complex constructed out of shipping containers, a record-breaking 230-meter-wide mainstage, and even a verdant green plaza.

There were luxe lounges, custom built food and beverage kiosks, graffiti art, along with 69 skyboxes and stunning VIP spaces. We kept the grounds operating and the entertainment on track allowing guests to immerse themselves in the music surrounded by sway pole dancers, acrobats, and fire stilt artists. This mind-bending music festival was next level, pushing the event production envelop into the stratosphere.

MDLBEAST’s SOUNDSTORM was one of the most anticipated events of the year, setting records and earning media coverage in the Wall Street Journal, Bloomberg, Harper’s Bazzar, EDM, Arab News, and Condé Nast Traveller.


Sq. km Footprint








Meter-wide Mainstage

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