MDLBEAST SOUNDSTORM Music Festival
We were ecstatic when MDLBEAST asked us to pull off the impossible. They were looking for a team to transform a desert landscape, 40 km outside of Riyadh, into a kick-ass festival grounds that could host the biggest, boldest, music festival the Kingdom of Saudi Arabia has ever seen.
This was literally no small task, but we leaped at the chance and got to work developing the incredibly complex, semi-permanent, festival site plan which included a ton of civil engineering and public works projects that stretched across a 5.3 square kilometer area. For over four months our teams were on the ground tackling the unimaginable, building what few dare to dream.
Over 14,610 individual fireworks which were perfectly timed to deliver a fiery burst of pyrotechnics.
And when we say BIG, we really mean it. Standing an impressive 232.91M wide and 41.268M tall, this massive stage was wider than the Great Pyramid of Giza whose base extends to only 230.6M and could host 110,000 guests. In fact, this beast of a stage featured the largest display of continuous LED screens in the world, utilizing over 60,053,376 LEDs to shine bright.
It was an epic, all-out, electronic dance music festival featuring over 200 artists, across 4 days on 7 stages.
42 DJs were positioned outside the venue’s perimeter and welcomed festival attendees as they made their way toward the gates.
SOUNDSTORM featured an entrancing 14,000-person dance pavilion, an underground four-stage music complex constructed out of shipping containers, each with a capacity ranging from 2,400 – 7,350. Guests could enter this projection-mapped town and stargaze in one of 4 luxe green spaces and even explore an underground cave lounge in MDLTOWN.
There were luxe lounges, 119 custom-built food, and beverage kiosks, graffiti art, along with 69 skyboxes and stunning VIP spaces.
We kept the grounds operating and the entertainment on track allowing guests to immerse themselves in the music surrounded by sway pole dancers, acrobats, and fire stilt artists.
MDLBEAST’s SOUNDSTORM was epic in every way. Its audacious design and scale were truly unprecedented, captivating imaginations from around the globe, and setting a new standard for live experiences. It was one of the most anticipated events of the year, setting records, and driving BIG results. It also earned media coverage in the Wall Street Journal, Bloomberg, Harper’s Bazzar, EDM, Arab News, and Condé Nast Traveller among others.