Case Study

Sound on Sound Music Festival

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Best known for their iconic music festival The Governors Ball, Founders Entertainment was looking to serve up spectacular seaside entertainment through the creation of a brand-new, can’t miss, music festival in Connecticut. A place where A-list artists could shine under the stars and where families could gather to sing along, sipping Chardonnay in a gentle breeze.

Our team got to work creating a strategy for success, developing a master plan that would drive demand and ensure that festivalgoers have a truly fabulous experience. Meet Sound on Sound, where 22 cult favorite bands along with local artists, performed across two stages in Bridgeport’s Seaside Park. It was a celebration of music set in a stunning location – driving fans wild when Steve Nicks, Dave Matthews, The Lumineers, The National, Band of Horses, and The Roots took to the stage. Craft breweries, cocktail bars, and a wine grove paired perfectly with tasty gourmet treats from hyper-local eateries.

Attendees tried their hand at ping pong and foosball snapped pics at the selfie station and relaxed with friends. Elegant drapery formed tented areas that provided a respite from the sun, woven with trumpet vines and bougainvillea whose radiant blooms offered pops of color to passersby. Giant Jenga and bubble machines kept this family-friendly music festival fun for all.


The inaugural Sound on Sound Music festival was an instant hit with fans, serving up a stellar lineup along the banks of the Long Island Sound. Not only did the festival entertain, it gave back to the community by supporting the Adam J. Lewis Academy, Make-A-Wish Connecticut, and Special Olympics Connecticut.

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