Case Study

Red Sea International Film Festival 2023

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The Red Sea Film Foundation selected Jeddah, a vibrant modern commercial hub, as the perfect stage for the third edition of The Red Sea International Film Festival (RSIFF). The Foundation’s goal was to create a platform where film and creative talent could come together to exchange stories within the medium of visual storytelling, film. In its third year, the festival has vastly expanded, embracing international organizational excellence. Emphasizing the guest experience, it integrates sophisticated venue coordination, precise scheduling, and effective communication. These elements come together over ten thrilling days, catering to a diverse audience for an unforgettable experience.

Guests of the festival engaged in spaces ripe with opportunity for connection, bridging the gap between new and established film industry communities. The festival kicked off with a spectacular opening ceremony, setting the tone for an eventful gathering where projection mapping met artistic expression marking the start of a week filled with cinematic wonder. A-list celebrities sparked engaging and insightful conversations, sharing their perspectives on their role in inspiring and shaping the next generation of filmmakers and highlighting the vibrant future and transformative potential of cinema.

A standout moment was the Women in Cinema Gala, a heartfelt tribute to the profound influence of women in storytelling. Alongside these memorable experiences, the festival also hosted a special Children’s Gala for the screening of “Chicken Run: Dawn of the Nugget, where young attendees enjoyed their own red-carpet moment and opening reception, complete with kiddie tables featuring games and activities. Throughout the Festival, guests of all ages enjoyed diverse film screenings and thought-provoking discussions, showcasing the best of regional and international cinema.

The Festival also featured immersive activations and screenings at key locations throughout the creative city of Jeddah. At the heart of the event, The Festival Garden, was a dynamic nexus of passion and community. It offered a unique blend of intimacy and openness, uniting diverse cultures through the universal appeal of music, cuisine, and film. The event concluded with, The Yusr Awards, an awards ceremony where exceptional film creators received well-deserved recognition for their contributions to the world of cinema.

Throughout the festival, carefully planned guest management ensured a smooth flow of events, centered around the film community. This strategy crafted an unforgettable experience for all, rich in memories and moments of connection. The Red Sea Film Festival did more than celebrate cinema; it united people in a shared journey through art, culture, and storytelling.


Global Media Reach


Campaign Impressions




Campaign Video Views

1.1 M

Website Traffic


Media Coverage


Positive & Neutral Online Sentiment




Represented Countries


Saudi Films


Films Directed by Women


World Premieres

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