Case Study

Overwatch League Blizzard Entertainment

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Blizzard’s Overwatch League is raising the bar on multi-player gaming through its professional eSports league. A place where edge of your seat competition gives way to stunning defeats, producing a thrill ride for its deeply devoted fan base. To ensure that these events were a truly exhilarating arena experience, we were brought in by Blizzard Entertainment as their production partner for the bulk of 2019 and 2020 events. 

We worked our show magic, ensuring that lights, camera, and action were on cue and that an endless stream of confetti rained down upon the victors. We also worked directly with various league teams to up the ante for their home events, managing special activations and sponsorship packages that enabled each team to offer fun immersive experiences within their stadiums. Overwatch League competitions are pulsing with energy and packed with cosplay fans and multi-generational families who are ready to be entertained.

Attendees can get interactive with thunderstick rallies, enjoy musical performances, and join in a variety of gameday festivities. 2019 Overwatch League was an outstanding success, selling-out tournaments around the globe, and increasing their draw by over 18%. As Overwatch expands in 2020 to include Home Stand weekends and an All-Star event, we will be teaming up with them to find new heroes and seeking cosmic rewards across the country.

 

HIGHLIGHTS

  • Production partner for the Overwatch League 2019 Season
  • Managing special sponsor activations for select league teams
  • Executing and managing immersive experiences
  • Overwatch League experience is punctuated by stunning light shows, pyrotechnics + breathtaking stage designs
2019 Images Courtesy of Overwatch League
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