Case Study

NYC Hometown Heroes Parade

Learn More

When the Office of the Mayor of New York City was looking to honor New York’s hometown heroes with a ticker-tape parade through the Canyon of Heroes and an epic celebration at City Hall Park, we loaded our confetti cannons and got to work. 

As the event day approached, 95-degree heat and thunderstorms were forecasted. These challenging conditions were no match for our team who were able to quickly pivot. In lieu of a ceremony, the Mayor took to the stage (and the microphone) to personally thank each and every group in the parade as they went by. The 14-float procession began at City Hall where DJ Mary Mac pumped up the crowd, and the Marching Cobras’ high-octane performance kicked the event into high gear. The parade ferried health care workers, small business owners, teachers, food bank volunteers, and taxi drivers, on floats through the streets of Manhattan. A panoply of antique vehicles was interspersed amongst a sea of essential workers who marched before cheering crowds.

Maximum merriment ensued as ticker tape, comprised of shredded used printer paper, and biodegradable confetti provided a flurry of festivity along the route.

This feel-good celebration not only honored the essential workers who carried New York City through the pandemic, it also signaled to the world that New York is back and ready for action. This event was covered by local media and notable publications including the NY Times, NY Daily News, CNN, US News, and Gothamist


Back to Work

Next Project