Case Study

Nike Zoom City Arena

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A dreamscape of futuristic basketball play, the Nike Zoom City Arena redefined the way fans and sneaker aficionados could experience the game. productionglue designers pushed into brave new territory with this three-story, pop-up in NYC’s Tribeca—built in just 30 days.

The jaw-dropping centerpiece? A full-sized basketball court atop a LED floor. This innovation ignited unprecedented interactivity as the floor came alive with stunning motion graphics beneath players’ feet. Want to work out with Kevin Durant and LeBron James? Here they were – in full action, virtual training programs – challenging visitors to match their best moves. A total slam dunk in experiential marketing.


  • Constructed USA’s first-ever, fully interactive, regulation-sized LED court
  • Generated 30+ feature articles and thousands of social media posts
  • Amplified Nike’s NBA All-Star Weekend activations
  • NY State held its high school playoffs on our court

2015 Grand CLIO Experiential

2015 Gold CLIO Architectural Interior

2020 Winner Best Brand Activation of the Decade

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