Nike Nationals Tournament of Champions Chicago
Nike was looking to honor women ballers of the past, present, and future who continue to create an uncompromising culture both on and off the courts. Celebrating their accomplishments inside a sleek branded arena that would come alive through video to inspire the next generation of young athletes. Her game starts here.
The shot clock was counting down, so we laced up and made our way to McCormick Place in Chicago where we helped Nike create an out-of-this-world activation that allowed young elite girl players to hit the courts and show what they were made of. Inspiration hung all around, with bold messaging that paid homage to the legends of the game. Video walls wrapped the entrance playing dynamic content that fired up the fans. Non-stop action played out across 4 basketball courts filled with cheering crowds.
In the center hung a spectacular LED chandelier which showcased basketball culture and the women who have been redefining the game. Providing these young women collegiate exposure and plenty of healthy competition as the championship played out. It was an all her, all weekend.
This event marked the starting point for many of these young athletes, a high-stakes event that was covered by CBS Sports, Chicago Tribune, Sole Collector, and the WNBA.