Nike Her Rise LA
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It’s been 50 years since a law called Title IX came into play – and Nike was looking for a way to honor this landmark bill that transformed competitive gameplay by enforcing gender equity in high school and collegiate sports. A bill that was contributed to driving the rate of women in college athletics from 7% to 40%.
It was game on for us, working with the Nike Design team to realize an immersive brandscape that would inspire women to rise through sport. To help fire up guests and build camaraderie these inspiring athletes were able to test their hoop skills, hit their soccer goals, and find their running rhythm on the field. What better way to revive after physical exertion than getting glammed out at a hair and nail kiosks or lounging around with newfound friends by a treat stand. Fun photo ops happened on the branded staircase and in photo booths that surrounded oversized games. Then guests encountered a boldly designed entry moment where inspiration hung from above.
All eyes turned center stage as WNBA kid reporter, Pepper Persley, and Las Vegas Raiders In-Game Host, Sibley Scole emceed as candid conversations about the future of competitive play with revolutionary athletes who broke barriers to achieve greatness. Powerhouse women included Olympic snowboarding gold medalist Chloe Kim, Paralympic medalist Tatyana McFadden, basketball legend and 3-time WNBA champ, Olympic Gold Medalist, Sheryl Swoopes along with Reilyn Turner, Megan Bartlett, Ari Chambers, Madison Hammond, Chantel Navarro, Sara Hughes, and Joan Benoit Samuelson.
A post-panel party produced in conjunction with Coi Leray ignited the crowds.
This full-service activation was created with optimal sightlines for a live-stream broadcast.
Her Rise allowed Nike to mark the 50th anniversary of Title IX and celebrate all that’s been accomplished. It was an immersive activation that inspired guests and reminded us all that she is never done.