Case Study

Nike Chicago Marathon Hub

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Nike wanted to create an All-Star week for women. A place where dreams get turned into reality and personal bests are shattered. Where motivational chats and coaching clinics provide the inspiration needed to propel runners through that final mile. 

Nike invited women to play with innovation and to test out gear designed for the running obsessed. A custom personalization studio and design workshop were on hand for women to express their own personal style and give them the added confidence to feel powerful in their shoes. Nike Marathon Hub celebrated, recognized and rewarded athletes chasing their dreams. A victory museum honoring female Marathoners breaking barriers included artifacts from Joan Benoit Samueleson’s 1984 Olympic run – Singlet, Ingrid Kristiansen’s – Sock Racer, Lynn Jennings – Skylon Specials and Shalane Flanagan’s 2008 Beijing Olympics track and field – Airborne Singlet. Just Do It Chicago.


  • Weekly Product Display Installations
  • Victory Museum
  • Apparel Customization + Fittings
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