Case Study

Nike Brahaus Tour

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Nike wanted to help women get fit for sport and styled for life. Whether they are crushing a workout, playing soccer, or training for a Marathon…having a great bra can help them reach their goal. The Nike BraHaus Tour brought bra customization and styling to the next level at pop up locations across the country. 

Each location had a unique feel showcasing athletic apparel and encouraging customization to make fitness and fashion reflect the consumer. Panels, athlete talks, and education centers inspired women to Just Do It, their way.


  • Pop-up Locations Around the Country
  • Bra Styling and Fittings
  • Shoppable Areas
  • Customization Bars for Personalization
  • Panels + Athlete Talks
  • Product Education Centers
  • Clinics + Coaching
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