Case Study

Nike Astroworld Granny’s Ranch

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It was the biggest, baddest music festival that Houston’s ever seen. Travis Scott’s highly curated Astrowold returned for a second year at NRG Park, bringing with it 50,000 multi-national super fans to Texas for a surrealist experience. Nike, whose collaboration with the venerated rapper has produced some of the most coveted kicks around, wanted to offer attendees and influencers an opportunity to channel the Astroworld Amusement Park of his youth through his alter ego Cactus Jack. 

Meet Granny’s Ranch, a totally lit activation pairing scarecrows, tractors, with dozens of oversized sculptures and colorful basketballs designed by Houston’s budding young artists. This was no ordinary ranch, this rustic activation sported a three-tiered cactus basketball hoop where guests could get their game on, or catch airtime while completing a pass for a fun photo op. Instagram was aflutter as sneakerheads snapped selfies in front of the enormous sculpted Cactus Jack Air Force 1 patchworked shoe in advance of its release.

 

Highlights

  • Incorporating the imaginations of Houston’s youth to create innovative sports-inspired artwork for this activation
  • Honoring Travis Scott’s country upbringing and love of Houston sports through an experiential mirage where guests could get their game on
  • This activation brought out fierce community pride and was one of the hottest tickets in town
  • Our 16.5-foot Saguaro cactus multi-tiered basketball hoops were a slam dunk
  • 608 drawings were submitted by local students were submitted and transformed into large scale installations artists from the community including a 5-foot Deshaun Watson head, an enormous flaming basketball, and framed prints that adorned Granny’s Ranch
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