Case Study

Nike Astroworld Granny’s Ranch

Learn More

Travis Scott’s highly curated Astrowold was returning to NRG Park, bringing with it 50,000 multi-national super fans to Texas for a surrealist experience. Nike, whose collaboration with the venerated rapper had produced some of the most coveted kicks around, wanted to bring the Astroworld Amusement Park of Scott’s youth to life through his alter ego – Cactus Jack.

Step into Nike’s Granny’s Ranch, a totally lit activation that paired scarecrows and tractors, with dozens of oversized sculptures designed by Houston’s budding young artists. This was no ordinary ranch, this rustic environment sported a three-tiered cactus basketball hoop where guests could get their game on, or catch airtime while completing a pass for a fun photo op. Instagram was aflutter as sneakerheads snapped selfies in front of an enormous sculpted Cactus Jack Air Force 1 patchworked shoe in advance of its release. Not only did it honor Travis Scott’s country upbringing and his love of Houston sports, it brought the community together through its sports-inspired artwork designed by local kids.

Over 608 drawings were submitted, with many transformed into large-scale sculptures, including a 16.5-foot Saguaro cactus multi-tiered basketball hoop, a 5-foot Deshaun Watson head, along with an enormous flaming basketball, and slick framed prints that adorned Granny’s Ranch. Thanks to the kids’ inspiration, it was a total slam dunk.

It was the biggest, baddest music festival that Houston’s ever seen and the hottest ticket in town. It brought out fierce community pride and paid homage to Travis Scott’s youth through a colorful larger-than-life activation.

Back to Work

Next Project