Case Study

Nike All-Star Weekend 2019 Own the Game

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Nike and Jordan brands united to transform the Mint Museum in Charlotte, N.C. into OwnersHQ where the sneaker obsessed could Own the Game. productionglue helped turn an active museum into an immersive streetwear culture experience, an exhibition where both the product and the game were honored as an artform.

Scavenger hunts with sneaker unlocks gave attendees the opportunity to score rare shoes, and a personalization area allowed fans to Own the Game through their own custom designs. The new ground-breaking self-lacing BB Adapt Basketball shoe was on display and available for trialing on a court surrounded by immersive LED screens where competitive pick-up games happened throughout the day. It was a true fan experience, one that elevated game with captivating installations that showcased the beauty of design and honored the players who Own the Game through breathtaking portraiture.

Highlights

  • LED Basketball Court
  • Premium Retail Shop
  • Personalization Area + Workshops
  • Nike + Jordan DNA Retrospective
  • Own the Game Gallery
  • OwnersHQ Lounge
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