Nike All-Star Weekend 2018 Makers of the Game
Basketball and sportswear culture came together for Nike’s All-Star Weekend in LA. Obsessive fans watched Kendrick Lamar rock the stage, while Kobe Bryant helped inspire young athletes with tips on what it takes to be a “Maker of the Game”. Stars shared how basketball has shaped their lives and designers transformed their basketball obsession into wearable art.
Fans could purchase premium sportswear from a pop-up shop and customization studio. Makers of the Game activated the community with local teams facing off on center stage. Respect the Legacy. Invent the Future.
- Performance by Kendrick Lamar and Kamaiyah
- Kobe Bryant Unplugged hosted by Michael B. Jordan
- Nike Makers HQ
- Nike Women’s Basketball Showcase
- Maker’s Court Basketball Tournament
- Showcasing Cortez Kenny SNKRS
- Music by DJ Umami, DJ Free Young, DJ Noodles