Case Study

Nike All-Star Weekend 2018 Makers of the Game

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Basketball and sportswear culture came together for Nike’s All-Star Weekend in LA. Obsessive fans watched Kendrick Lamar rock the stage, while Kobe Bryant helped inspire young athletes with tips on what it takes to be a “Maker of the Game”. Stars shared how basketball has shaped their lives and designers transformed their basketball obsession into wearable art.

Fans could purchase premium sportswear from a pop-up shop and customization studio. Makers of the Game activated the community with local teams facing off on center stage. Respect the Legacy. Invent the Future.


  • Performance by Kendrick Lamar and Kamaiyah
  • Kobe Bryant Unplugged hosted by Michael B. Jordan
  • Nike Makers HQ
  • Nike Women’s Basketball Showcase
  • Maker’s Court Basketball Tournament
  • Showcasing Cortez Kenny SNKRS
  • Music by DJ Umami, DJ Free Young, DJ Noodles
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