NBPA Office Redesign
Shortly after temporarily transforming the National Basketball Players Association offices into a visually captivating launch environment for Nike’s Adapt BB wear test, the NBPA approached our team with a unique request – they wanted us to permanently redesign their office space. Of course, we just couldn’t resist.
We were ecstatic to work our magic, infusing the NBPA’s HQ with minimalist luxury for a timeless look that honored NBA players past, current, and future. We went for the wow factor, utilizing sleek technological details to revamp 8 key areas of their office space. As first impressions are everything, we upped the ante in the entryway, adding a bold dimensional mission statement. The pièce de résistance was a sleek hieroglyphic wall featuring over 1,200 custom etched tiles that paved the way to the court. Stunning graphics wrapped the walls surrounding the basketball court creating a bold branded environment. We dialed up the drama in the locker rooms adding customizable lighting options for a premium feel.
Faux-marble high gloss court walls set the tone outside the conference rooms. Players’ photos were hung gallery style, and an inspirational word wall transformed one of the main thoroughfares. The end result was amazing, powerful and luxe, fit for the kings and queens of the court.
The National Basketball Players Association loved their new elevated office space which paid homage to the heroes of the game. When they revealed their HQ makeover on Instagram, it prompted an emoji firestorm, receiving over 1,996 likes.