Case Study

Marriott Rockefeller Center

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To celebrate the merger of Marriott and Starwood hotel groups into the largest hotel company in the world, productionglue took over Rockefeller Center with a highly visible spectacular one-day event. Using the courtyard as a canvas, we created a nearly 4,000 square foot map of the world complete with location indicators of all the combined worldwide Starwood and Marriott properties. 

For guests with updated Marriott Rewards Cards, a gamification layer brought the experience to life as they could tap keycards on the pins to win a trip. Lighting built into the pins indicated who had won and further added to the spectacle of the event.

The Today Show anchors kicked off the day with a remote broadcast from the courtyard before opening the doors to the thousands of guests that went through the activation.

HIGHLIGHTS

  • Created an accurate 3,872 sq ft. map of the world indicating each of the over 3,400 individual Marriott/Starwood properties.
  • RFID enabled Marriott Rewards Cards and map pins and the back-end integration
  • Hosted Today Show segment
  • Installation in one of New York’s busiest tourist attractions
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