Case Study

Jordan WNBA All-Star Weekend Chicago

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The WNBA All-Star games were headed to Chicago. The Jordan brand wanted to shine a spotlight on the spectacular contributions made by women to the sport, amplifying hoops culture, and inspiring a Jordan basketball revolution surrounding the games.

We drafted an all-star team, designing a bold brandscape that was in a league of its own. This immersive activation allowed young athletes to level up with hands-on drills and tutorials by WBNA stars. To fire up the crowds, panel discussions with champions and fireside chats
inspired the next generation of athletes. Guests could test their skills on the court surrounded by stellar views of the city, with Ana Sierra running drills that unleashed pure potential. A glam area with beauty stylists and nail artists helped attendees feel like MVPs. Then they were ready to rock out their new looks at social capture stations where TikTok tutorials made everyone instant influencers.

Endless selfies were snapped standing next to Nina Chanel’s vibrant 3D Jumpman sculpture in the garden. Then it was game time and an epic All-Star Watch Party ensued followed by a WNBA celebration that would make MJ proud. Members of the Jordan’s Women’s Collective were on hand from LA, NY, and Chicago to dial up the sphere of influence.

The Jordan brand WNBA All-Star Weekend activation brought star athletes, aspiring youth, and influencers together for an immersive experience that put hoops culture on full display and honored the very best of WNBA basketball.

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