Case Study

Impractical Jokers: The Movie US Premiere

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When the Impractical Jokers were ready to launch their first full-length feature film, Impractical Jokers: The Movie, they turned to productionglue and Civic Entertainment Group to ensure that all of the cringe-worthy, super embarrassing moments unfolded solely on the big screen. 

SkyTracker lights lit up the night as 600 super fans and VIPs gathered at the AMC Lincoln Square walking the red carpet for the Impractical Jokers US movie premiere. Media snapped shots of celebrities in front of our cleverly crafted, vintage marquis step-and-repeat. As these eager super fans made their way inside the theater, they scored popcorn, sweets and official movie posters. No small-screen could contain these giants of comedy, and after much hijinks and hilarity, moviegoers departed, and 300 VIPs headed over to the Hotel Empire for a massive celebration. Bold blue foliage created a lush backdrop where these lucky attendees could pose for pics and sip a variety of Impractical cocktails. Guests could star in their own Impractical Jokers movie poster and were gifted official movie apparel.

This star-studded event was covered by People, Daily Mail, Wonderwall, Yahoo News, and Page Six and made a huge splash on social media.

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