Case Study

HypeBeast HypeFest

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High-end streetwear took center stage at the inaugural HypeFest, a two-day cultural festival where fashion, art, objects, and music were all showcased to a passionate fanbase. HypeBeast devotees poured into the Brooklyn Navy Yard for an immersive cultural experience.

A-list celebrities like Travis Scott hung out with Pikachu, while Jonah Hill and Gucci Mane took in the scene and greeted fans. Legendary graffiti artists Futura2000 and Stash were on-hand for intimate live-art performances. Sneakerheads stocked up on gear and made it personal with lab workshops and customization booths. Over 10,000 free tickets were distributed to the event, all evaporating in under three minutes. Musical performances by Sheck Wes, Benji B., and Trippie Redd had eager fans mobbing the stage. From conceptual art to an MCM wrapped luxury yacht, HypeFest truly lived up to its name.


  •  Transforming Brooklyn Navy Yard into HypeFest
  •  50 Iconic Brands
  •  Food Trucks
  •  9 Art Installations
  •  Live Musical Performances + DJs
  •  Maker Labs + Customization Areas
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