Case Study

Frieze New York at The Shed

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In 2012, Frieze Art Fair’s New York debuted to endless accolades, achieving icon status and quickly becoming one of the most coveted tickets in town. Each year, artistry and ideas collide under the big tent, an event that attracts global galleries, major collectors along with an endless parade of contemporary art fans. We’ve continued to deliver premium Frieze activations tackling unique architectural challenges and unconventional spaces to deliver something bold and new. 

Art starved New Yorkers headed to The Shed at Hudson Yards with both tickets and artwork selling out in a blink of an eye. Lucky ticket holders got to explore the galleries where bold paintings lined the walls, verdant installations evoked exotic lands, and social justice initiatives expanded minds and world views. Since Frieze Art Fair’s 2012 New York debut, it has become one of the highlights of the city’s cultural calendar, with guests clamoring to explore the intersection of artistry and ideas.

This eye-catching immersive fair feature large scale sculptures, hundreds of innovative art galleries, VIP lounges, restaurants, and even a bookstore.

This daring activation draws art lovers and buyers for a spectacular show that is filled with surprises each year. The exhibition has earned its iconic status through perpetual praise in renowned publications including, Art News, NYTimes, Art Forum, HypeBeast, Architectural Digest, Observer, and the Guardian amongst others.

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