Case Study

Frieze New York Art Fair

Learn More

London-based Frieze asked: How might productionglue turn a blank-canvas greenfield – Randall’s Island – into a massive, must-go, contemporary arts fair that would attract over 200 global galleries, major collectors, and 60,000 art fans?

Since Frieze Art Fair’s 2012 New York debut, it has become one of the highlights of the city’s cultural calendar, with guests clamoring to explore the intersection of artistry and ideas under the big tent. This eye-catching immersive activation features large scale sculptures, hundreds of innovative art galleries, VIP lounges, restaurants, and even a bookstore. Each year, productionglue advances possible with tech-savvy solutions that continue to win Frieze’s partnership. Together we’ve pushed boundaries, and even set a couple of Guinness World Records along the way. The magic comes alive each spring, as we transform the grass fields of Randall’s Island into a premium space worthy of the best contemporary artists and galleries.



This highly-anticipated fair is filled with immersive experiences that attract art aficionados from around the globe. Our team works around the clock to ensure that all of the complex logistics go off seamlessly, from the 275,000 sq. ft. infrastructure and pop-up hospitality environment builds, to the nuts and bolts that literally power up the event.

This daring activation draws art lovers and buyers to the big tent for a spectacular show that is filled with surprises. It has earned its iconic status through perpetual praise in renowned publications including, Art News, NYTimes, Art Forum, HypeBeast, Architectural Digest, Observer, and The Guardian amongst others.

2012 Largest Stage

2012 Largest Single-Unit Marquee






Leading Art Galleries



Back to Work

Next Project