Frieze Los Angeles
Frieze not only wanted to bring their iconic contemporary art fair to Los Angeles, they wanted to create an immersive setting that would captivate audiences and help them experience art in a whole new way. This required choosing the right location, securing the most significant and forward-thinking galleries, as well as designing and building a pop-up environment filled with surprises, where famous collectors, celebrities, and art lovers could discover the best new contemporary artists.
In February 2019 and 2020, contemporary art fans from around the globe made their way to Paramount Pictures Studios in Los Angeles for the inaugural Frieze Art Fair Los Angeles for a 4-day immersive art experience. productionglue, managed and supervised the environment build, overseeing logistics, exhibitor services and buildout of all facilities within the tent structure to ensure that the inaugural Frieze LA went off without a hitch.
Frieze’s own Victoria Siddall, Director of Frieze Fairs said, “We could not have hoped for a better inaugural edition of Frieze Los Angeles in terms of attendance, atmosphere, and sales.” This event made headlines, with articles in LA Times, NY Times, Vanity Fair, Vogue, Forbes, Architectural Digest, among others.