Case Study

Frieze Art Fair Los Angeles

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After two triumphant years at Paramount Picture Studios, Frieze Los Angeles was looking to expand its footprint – nearly doubling the tent size to accommodate even more world-class galleries showcasing a diverse array of contemporary artwork influenced by California culture.

It was a 4-day, star-studded, sold-out sensation. One of the pinnacle events of the art world making its bold post-pandemic return with new director Christine Messineo at the helm. We quickly got to work transforming a vacant dirt lot at 9900 Wilshire Boulevard, adjacent to the Beverly Hilton Hotel, into the iconic art fair environment that Frieze is known for. A stunning, bespoke tent was designed by WHY Architecture’s Creative Director, Kulapat Yantrasast, with grounds conceived by Landscape Director, Mark Thomann.

Inside the structure, 100 of the most significant galleries from LA and around the world welcomed collectors, curators, and contemporary art lovers for the Beverly Hills edition of Frieze Los Angeles. Celebs including The Weeknd, Gwyneth Paltrow, Leonardo DiCaprio, and James Corden, along with art enthusiasts explored compelling works of art from renowned galleries. Wandered through Focus LA, an area dedicated to up-and-coming establishments, then explored Frieze Projects, one of the anchor programs of the fair that paired up artists, culture, and initiatives.

This permit-dense project was one of the largest most prestigious events ever held in Beverly Hills, requiring us to deftly navigate complex logistics and multi-layered protocols – an extraordinary feat for our production team.

This epic event was the talk of the town, earning covering in everything from Vanity Fair to Vogue, Elle Décor to Artsy.

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