Case Study

Formula 1 Saudi Arabian Grand Prix Concerts

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MDLBEAST was looking for a partner to team up with them to produce next-level entertainment experiences at the Formula 1 Saudi Arabian Grand Prix races. A team that had vast experience working on high-stakes events and had a reputation for delivering them flawlessly.

We got the green light, packed our bags, and headed to the Kingdom of Saudi Arabia with G-force speed to begin work on plans for the Jeddah Corniche Circuit after-race concerts. The gates opened a super-charged experience that welcomed thousands of adrenaline-fueled guests in for 3 nights of spectacular performances. We put our pedal to the metal and went full-out building a futuristic concert arena that paired bold design with industrial grit, using shipping containers to make a powerful, yet sustainable statement. A ginormous prismatic stage lit up the night sky delivering brilliant light shows and fiery bursts of pyrotechnics.

The air was electric as mega-stars thrillingly performed on a projection-mapped stage, featuring spectacular shows by legends including Travis Scott, Calvin Harris Afrojack, Justin Bieber, David Guetta, and Tiësto. It spread cool vibes using charging stations that chilled the air while powering up phones. This epic Grand Prix activation exuded Saudi Arabian style, designed with a custom VIP experience, including decks, and viewing platforms along with premium VVVIP Suites. Crowds went wild at the inaugural Formula 1 Saudi Arabian Grand Prix.


It was such as success, we headed back to Jeddah to do it again bringing even bigger, bolder, VIP experiences.

A win for the ages. These Formula 1 Saudi Arabian Grand Prix concerts gained traction by dazzling audiences and capturing media headlines around the globe.

Stage Images: Courtesy of MDLBEAST
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