Case Study

Doris Duke Artist Awards 10th Anniversary Celebration

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The Doris Duke Foundation was looking to create a show-stopping spectacular that would mark the 10th anniversary of their Doris Duke Artist Awards program and rally influential funders in the arts around its premise. Since 2012, this private foundation has been helping artists thrive through the Doris Duke Artist Awards, the largest national prize dedicated exclusively to individual performing artists across the fields of contemporary dance, jazz, and theater. As this would mark the first-ever awards show for the program, they wanted to ensure that it was filled with powerful programming and heartfelt performances.

First, we developed a new brand identity for the Doris Duke Artist Awards 10th Anniversary Celebration, which was woven into every aspect of the event and became a powerful communication tool as they shared their story externally. As first impressions are everything, and as this was the very first awards show and reception for the program, the evening needed to be nothing short of spectacular. An unforgettable activation at Jazz at Lincoln Center was set into motion, where artistry and elegance came together for a sumptuous experience that began at the point of arrival.

What better way to celebrate the impact that this incredible awards program had had than to bring back past recipients for powerful performances that played out in the Appel Room in between news and anecdotes from the foundation. It was an emotional evening that electrified the audience through its masterful run of show which allowed the stars shine. We even brought guests behind the scenes with a soul-stirring video featuring Tarik Currimbhoy, creator of the stunning award statuettes, who talked about his passion for creating art that celebrates other artists and shared details of how the sculpture was crafted. The night culminated in a surprise announcement that changed the future of the Doris Duke Awards.

Following the show, colorful cocktails and passed hors d’oeuvres were enjoyed in the atrium as guests explored a Wall of Honor that featured the previous awardees and their accomplishments. To be more sustainable, we swapped out swag bags for photo booths, where guests could score dynamic gifs fit for social sharing. The evening ended on a sweet note as attendees enjoyed delectable desserts in the atrium as the massive screen showed short features of each new inductee.

Muse Creative Awards 2023: Celebration Event

Hermes Creative Award: Interactive | Video | Nonprofit

Hermes Creative Award: Public Relations | Video

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