Case Study

Call of Duty League Atlanta FaZe Home Series Weekend

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The Atlanta FaZe team wanted to dial up their fan experience for their Home Series Launch Weekend at the Gateway Arena, where 8 teams comprised of the best Call of Duty esports players from around the globe would battle it out for glory.

The League’s #1 ranked team, Atlanta FaZe, brought us in to help make this esports experience exceptional for their FaZe Home Series Weekend. Celebrated artists Lil Yachty, Offset, and Slim Jxmmi were on hand for a super fan meet and greet. We kept the crowds on their feet cheering through commercial and game breaks with an emcee hosting competitive games and cannons that fired FaZe swag deep into the crowds. Attendees could pop into the Swag Shop where barbers were buzzing the FaZe logo for eager FaZe Clan fans, expertly managed by our team.

 

This Home Series Launch Weekend was a veritable success, bringing Blizzard Entertainment’s signature online game Call of Duty into the arena for a premium esports experience.  The almighty FaZe were victorious, winning their home series championship, building team loyalty, and left Atlanta FaZe fans clamoring for more.

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