Event Marketer Experience Design + Technology Awards 2020
Campaign: Jordan Brand HUB23 All-Star Weekend
Client: Nike Brand Jordan
Partners: Hovercraft, productionglue
In the city where Michael Jordan became a legend, Nike’s Jordan brand made a big—and we mean big—splash around the NBA All-Star Game. To excite basketball fans and sneakerheads, the brand took over 100,000 square feet of an armory building, deploying design elements drawn from the Second City’s distinctive neighborhoods and transit lines, and emphasizing an “Impossible alone. Possible together” brand message. Besides a full-size basketball court, there were workshops and an immersive retail experience.