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Event Marketer

Experience Design & Technology Awards – Nike’s NBA Uniform Launch Was A Slam Dunk

By: Event Marketer

11/14/2018

WHY THE JUDGES LOVE IT: Nike’s epic NBA Uniform launch event for 800 influencers and members of the media began with music bumping throughout Sony Studios’ Stage 27 in Los Angeles. A massive, 27-foot-high and 48-foot-wide high-resolution LED video wall offered stories about the game. And then, the screen divided into three 15-foot monoliths to reveal the entire collection of NBA home jerseys on mannequins, with each uniform incorporating NFC Connect technology allowing fans to link to player stats. With a dramatic lighting reveal, a member of each of the 30 NBA teams appeared wearing a jersey.