Presenting the 17th annual Ex Awards, the world’s premiere recognition program for the experiential marketing industry. We bring you the case studies (69 of them), the sizzle reels, and the inside scoop on the most innovative and strategically sound brand experiences in the world, handpicked from over 1,000 entries.
Best B-To-B Environment – Silver – WeWork Creator Awards + Global Summit
The We Company is a global community that encompasses three distinct brands: WeWork (shared workspaces for start-up culture companies), WeLive (fully furnished apartments) and WeGrow (a school program). The company’s annual Global Summit gives employees across each of the brands a chance to connect with fellow team members from all over the world, and it includes the Creator Global Finals, a competition recognizing entrepreneurs with impactful ideas.
The Summit took place at the Los Angeles Convention Center and Madison Square Garden in New York City, with a live remote broadcast strategy that allowed each audience to view, in real-time, executive presentations happening on both stages about the company’s global achievements and impact. In L.A., attendees at the Summit networked in an outdoor marketplace, which offered activities like professional portraits and a photo booth. Teams could also record video messages and incubate new solutions from confessional phone rooms on-site.
Held on the second day of the Summit, the Creator Global Finals took place at the Microsoft Theater in L.A. and involved opening remarks by Ashton Kutcher and host Adi Neumann. Competitors from eight countries made 60-second pitches to a panel of celebrity judges, all in an effort to take home the million-dollar prize. Some 6,500 employees tuned in live, on both coasts. We like it.