Rideshare company Lyft is expanding bike share access by offering young people free one-year memberships through the YMCA — and a little star power.
The new program partnered with basketball legend LeBron James and athlete lifestyle brand, Uninterrupted, to give 16-to-20-year-olds access to the bike share memberships on Lyft-operated systems.
“Growing up, a bike changed everything for me,” James said in a statement. “It was more than a way to go see my friends or play basketball – it was a way of life. A bike opened doors, allowed me to get to safe places after school, and gave me access to opportunities I never would have known.”