The Latinx community in New York has a complex, abundant history. HBO recently spotlighted that history through art with an out-of-home campaign celebrating Siempre, Luis, its new documentary following the political activism of Luis A. Miranda Jr., father of Hamilton creator Lin-Manuel Miranda.
The network commissioned four local artists—Carlos J. Martinez, Dister Rondon, Danny Peguero and Carla Torres—to create murals depicting four time periods of the Latinx diaspora in New York from the late 1800s to now. The murals were on display Oct. 2-11 during Hispanic Heritage Month at the Plaza of the Americas in Washington Heights, an upper Manhattan neighborhood that has a massive and diverse Latinx population.
Lucinda Martinez, EVP of multicultural marketing, brand and inclusion strategy at WarnerMedia, said the mural project naturally complemented the film, which explores the life of Miranda, a Puerto Rican migrant who’s helped shape New York politics over the last three decades. The film also focuses on Miranda’s involvement in relief efforts following Hurricane Maria’s devastation of Puerto Rico, and his management in bringing Hamilton to the island for the first time.
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