Among one of the year’s biggest events in basketball, All-Star Weekend just touched in Salt Lake City. And to commemorate the occasion, both Nike and Jordan Brand have more than showed up, crafting larger-than-life sneakers (literally) as well as a unique experience entitled PARLOR23. Open to the public throughout the weekend, PARLOR23 will act as a central hub for Jordan Brand, housing every one of their various activations. Alongside being able to purchase and customize product, visitors will be able to learn more about the Jumpman’s NBA athletes — specifically, the self-belief that led them down the “path to greatness.” What’s more, they can participate in a basketball shoot-out as well as witness live discussions with the aforementioned talent.
Created to inspire the next generation, PARLOR23 will be live throughout All-Star Weekend at Woodbine, which is located at address:
550 West 700 S
SLC, Utah 84101
If you’re unable to make it to Salt Lake, you can take a look at PARLOR23 via the photos below.