10 Fun Ideas We’ll Be Missing at This Year’s U.S. Open

In 2014, to promote its new Nike Court collection, sportswear brand Nike built a surprise pop-up court in downtown Manhattan. Those with a Nike+ account could book court time during the five-day event, which was held prior to the tournament. Production Glue, which oversaw the infrastructure, creative management, execution, and stage production of the event, utilized around 10,000 square feet of space to house the tennis court, two immersive locker rooms for participants (players arrived to find a full tennis wardrobe waiting for them, along with customized name plaques), a formal entrance check-in tent, and plenty of amphitheater-style seating for guests. See more: 2014 U.S. Open: How Brands Courted Fans During the Tennis Tournament