Nike World Basketball Festival

  • After the tournament, the entire court was transformed back into a stage for a headline performance by Jay-Z

The inaugural World Basketball Festival–hosted by Nike, the Jordan Brand, and Converse–was a four day celebration of the game and culture, featuring National Basketball Teams from Brazil, China, France, Puerto Rico, and the US. For day one tip-off, Radio City’s stage was converted into a full-size basketball court that truly redefined court-side seating, pitting Team USA’s top players against each other for the ultimate face-off.
Nike World Basketball Festival