Hosted in the Historic Old San Francisco Mint
Available exclusively to Nike+ Members, guests signed up in app
Hall of Speed
The Hall of Speed showcased 20 years of Nike Cleats
The Locker Room
Here guests picked up their Vapor Untouchable 2 cleat, before heading into The Arena for test trial
Built inside the interior courtyard, The Arena room was blacked out with a bespoke black box structure. 12 projectors lit the turf … eleven times as bright as your typical movie theatre screen.
Professional athletes Bo Jackson, Barry Sanders, Victor Cruz, Amari Cooper, and Marcus Mariota stopped by The Arena
Nike Training Club held multiple training sessions with professional athletes
Professional Quarterbacks did the throwing, as guests ran routes according to the interactive path projected on the field
Guests were shown and tried out the new Nike Training apps like HUDL, NYC, and NRC
Guests tried their luck at winning a pair of Precious Metal Air Force Ones
Inside The Vault
Precious Metal Air Force Ones
Open to the public for 3 days leading up to Super Bowl 50 in San Francisco, Nike went for literal gold with Nike+ The Opening. Hosted in the historic Old SF Mint, consumers experienced a multi-room journey, featuring the newest Nike Football apparel and technology.
Nike+ The Opening Superbowl 50
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