Nike+ The Opening Superbowl 50

  • Hosted in the Historic Old San Francisco Mint

  • Available exclusively to Nike+ Members, guests signed up in app

  • Hall of Speed

  • The Hall of Speed showcased 20 years of Nike Cleats

  • The Locker Room

  • Here guests picked up their Vapor Untouchable 2 cleat, before heading into The Arena for test trial

  • The Arena

  • Built inside the interior courtyard, The Arena room was blacked out with a bespoke black box structure. 12 projectors lit the turf … eleven times as bright as your typical movie theatre screen.

  • Professional athletes Bo Jackson, Barry Sanders, Victor Cruz, Amari Cooper, and Marcus Mariota stopped by The Arena

  • Nike Training Club held multiple training sessions with professional athletes

  • Professional Quarterbacks did the throwing, as guests ran routes according to the interactive path projected on the field

  • The Lab

  • Guests were shown and tried out the new Nike Training apps like HUDL, NYC, and NRC

  • The Vault

  • Guests tried their luck at winning a pair of Precious Metal Air Force Ones

  • Inside The Vault

  • Precious Metal Air Force Ones

Open to the public for 3 days leading up to Super Bowl 50 in San Francisco, Nike went for literal gold with Nike+ The Opening. Hosted in the historic Old SF Mint, consumers experienced a multi-room journey, featuring the newest Nike Football apparel and technology.

Nike+ The Opening
Superbowl 50