Nike NTC DYBRKR

  • Fans lined up before sunrise for the first-ever collaboration between Nike and DYBRKR
  • Nike showcased their latest winter gear in custom fabricated display cases
  •  The morning started with a light yoga session
  • Themed workouts were led by all-stars in their respective sport
  •  Between workouts, dance breaks kept energy high
  •  A sweet treat after the intense workout
  • Epic drumline dance party closes the morning
  •  The workout ended with an epic drumline dance party
  • glue team – OUT!

Two of the most innovative brands in fitness, Nike NTC and DYBRKR, joined forces to create a workout experience that’s never been done before, featuring pro athletes from every sport, in a space that’s never been used for an activation. In true Nike fashion, Pier 76 — previously a horse stable for the NYPD — was transformed into a usable and superbly unique event space after some serious power washing and deep cleaning.

Nike NTC DYBRKR